Penetration Pricing Definition, Examples, and How to Use It

Penetration Pricing Definition, Examples, and How to Use It

What Is Penetration Pricing? Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. The lower price helps a new product or service penetrate the market and attract customers away from competitors. Market penetration pricing relies on the strategy of

What Are Penny Stocks?

What Are Penny Stocks?

What Is a Penny Stock? A penny stock typically refers to the stock of a small company that trades for less than $5 per share. Though some penny stocks trade on large exchanges such as the New York Stock Exchange (NYSE), most trade via over-the-counter (OTC) transactions through the electronic OTC Bulletin Board (OTCBB) or

Pension Maximization Definition

Pension Maximization Definition

What Is Pension Maximization? Pension maximization is a retirement strategy for couples that involves opting for the highest possible annuity payout for one spouse’s lifetime while obtaining life insurance to provide income for the surviving spouse. Pension maximization involves the use of two retirement income products: a life-only annuity, which will offer the highest cash

Price Wonder Definition

Price Wonder Definition

What Is a Payment Shock? A payment shock refers to a dramatic increase in an individual’s debts and liabilities that may cause them to default on their financial obligations. Put simply, payment shock occurs when, rather suddenly, someone is obligated to pay more in monthly debt than they can afford from their income. This concept