With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 (when MySpace became the first social media site
What Is Social Networking? The term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, or customers. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, Instagram, and Pinterest. Social networking is also a significant opportunity for marketers
What Is Social Responsibility? Social responsibility means that businesses, in addition to maximizing shareholder value, must act in a manner benefiting society, not just the bottom line. Social responsibility has become increasingly important to investors and consumers who seek investments that not only are profitable but also contribute to the welfare of society and the
What Is Social Science? Social science is the study of how people interact with one another. The branches of social science include anthropology, economics, political science, psychology, and sociology. Social scientists study how societies work, exploring everything from the triggers of economic growth and the causes of unemployment to what makes people happy. Their findings
What Is Social Security? “Social Security” is the term used for the Old-Age, Survivors, and Disability Insurance (OASDI) program in the United States, which is run by the Social Security Administration (SSA), a federal agency. Though it is best known for retirement benefits, it also provides survivor benefits and income for workers who become disabled.
What Is the Social Security Act? The Social Security Act established benefits for old-age retirees and the jobless, as well as aid for dependent mothers and children, victims of work-related accidents, people who are blind, and those who have physical disabilities. It was signed into law in 1935 during the administration of President Franklin D.
What Are Social Security Benefits? Social Security benefits are payments made to qualified retired adults and people with disabilities, and to their spouses, children, and survivors. Social Security—officially the Old-Age, Survivors, and Disability Insurance (OASDI) program in the U.S.—is a comprehensive federal benefits program designed to provide partial replacement income for retired adults and their
What Is the Social Security Tax? Social Security tax is the tax levied on both employers and employees to fund the Social Security program in the U.S. Social Security tax is collected in the form of a payroll tax mandated by the Federal Insurance Contributions Act (FICA) or a self-employment tax mandated by the Self-Employed Contributions
What Are Social Security Trust Funds? Social Security trust funds are two accounts used by the U.S. government to manage surplus contributions to the Social Security system. The trust funds hold payroll tax contributions made by workers and employers. They make scheduled benefits payments to retired workers and people with disabilities, and invest surplus funds
What Is a Social Sentiment Indicator? A social sentiment indicator analyzes aggregated social media data to help businesses understand how they are performing in the eyes of consumers. Social sentiment indicators enable companies to discover what they are doing right and how they might improve. These measures can also give investors an idea of how publicly-listed stocks might perform.
