What Is the Brand Potential Index (BPI)? The brand potential index (BPI) is a measure of the correlation between a brand’s development index (BDI) and its market development index (MDI) for a specific market or area. The Brand Potential Index (BPI) takes the number of actual and potential customers within a market area and compares
What Is a Builders Risk Coverage Form? A builders risk coverage form is an insurance policy that covers residential and commercial structures while they are under construction or being remodeled or renovated. The policy appears on a reporting or completed value form, as there is no standard form or contract to fill out. A builders risk
What Is a Breach of Contract? A breach of contract is a violation of any of the agreed-upon terms and conditions of a binding contract. The breach could be anything from a late payment to a more serious violation, such as the failure to deliver a promised asset. A contract is binding and will hold
What is a Breadth Indicator? Breadth indicators are mathematical formulas that measure the number of advancing and declining stocks, and/or their volume, to calculate the participation in a stock index’s price movements. By evaluating how many stocks are increasing or decreasing in price, and how much volume these stocks are trading, breadth indicators help in
What Is the Breadth Thrust Indicator? The Breadth Thrust Indicator is a technical indicator used to ascertain market momentum. It is computed by calculating the number of advancing issues on an exchange, such as the New York Stock Exchange (NYSE), divided by the total number of issues (advancing + declining) on it, and generating a
What Is a Breadwinner? A breadwinner is a colloquial term for the primary or sole income earner in a household. Breadwinners, by contributing the largest portion of household income, generally cover most household expenses and financially support their dependents. Key Takeaways A breadwinner is a person in a household who brings in the lion’s share
What Is Breakage? Breakage is a term used to describe revenue gained by retailers through unredeemed gift cards or other prepaid services that are never claimed. In these cases, the company pockets the money paid for these items, without actually providing the service or item for which the customer initially paid. Although nearly all of
What Is a Breakdown? A breakdown is a downward move in a security’s price, usually through an identified level of support, that portends further declines. A breakdown commonly occurs on heavy volume and the subsequent move lower tends to be quick in duration and severe in magnitude. Key Takeaways A breakdown is a downward move
What Is a Break-Even Analysis? Break-even analysis entails calculating and examining the margin of safety for an entity based on the revenues collected and associated costs. In other words, the analysis shows how many sales it takes to pay for the cost of doing business. Analyzing different price levels relating to various levels of demand
What Is the Breakeven Point (BEP)? The breakeven point (breakeven price) for a trade or investment is determined by comparing the market price of an asset to the original cost; the breakeven point is reached when the two prices are equal. In corporate accounting, the breakeven point (BEP) formula is determined by dividing the total
