Under Par

Under Par

What Is Below Par? Below par is a term describing a bond whose market price is trading below its face value or principal value, usually $1,000. Bonds are debt instruments that are usually issued by corporations and governments to raise money. When an investor purchases a bond, the price paid for it is called the

Definition and Use in Advertising and marketing

Definition and Use in Advertising and marketing

What Is Below-the-Line Advertising? Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print, and film formats. The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and

What It Is, Varieties, and Easy methods to Use Them in Making an investment

What It Is, Varieties, and Easy methods to Use Them in Making an investment

What Is a Benchmark? A benchmark is a standard against which something is compared. Investors use benchmarks to measure the performance of securities, mutual funds, exchange-traded funds, portfolios, or other investment instruments. Generally, broad market and market-segment stock and bond indexes are used for this purpose—even cryptocurrencies have benchmarks, hallmarking the importance of having something to compare

Benchmark bond definition

Benchmark bond definition

What Is a Benchmark Bond? A benchmark bond is a bond that provides a standard against which the performance of other bonds can be measured. Government bonds are almost always used as benchmark bonds such as on-the-run U.S. Treasuries. A benchmark bond is sometimes referred to as an example of a benchmark issue or bellwether