What Is a Large Furry Audacious Objective (BHAG)? Categories and Example
What Is a Big Hairy Audacious Goal (BHAG)? The term big hairy audacious goal (BHAG) refers to a clear and compelling target that an organization tries to reach. The term was coined in the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras. Collins and Porras commonly abbreviate it