Productize

Productize

What Is Productize? “Productize” refers to the process of developing or altering a process, idea, skill, or service to make it marketable for sale to the public. Productization involves taking a skill or service that has been used internally and developing into a standard, fully-tested, packaged, and marketed product. For example, a consultant might productize

Definition, How It Works, Examples

Definition, How It Works, Examples

What Is Product Placement? Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Also known as “embedded marketing” or “embedded advertising,” product placements are typically found in movies, television shows, personal videos, radio, and—less commonly—live performances. In exchange for product placement

What Is a Product Portfolio and What Does Its Analysis Tell You?

What Is a Product Portfolio and What Does Its Analysis Tell You?

What Is a Product Portfolio? A product portfolio is the collection of all the products or services offered by a company, each with a different growth rate and market share. Product portfolio analysis can provide nuanced views on a stock type, company growth prospects, profit margin drivers, income contributions, market leadership, and operational risk. This

Product Recall Insurance plans Definition

Product Recall Insurance plans Definition

What Is Product Recall Insurance? Product recall insurance covers expenses associated with recalling a product from the market. Product recall insurance is typically purchased by manufacturers such as food, beverage, toy, and electronics companies to cover costs such as customer notification, shipping costs, and disposal costs. Coverage generally applies to the firm itself, though additional