Behavioral Analytics: An Assessment

Behavioral Analytics: An Assessment

What Is Behavioral Analytics? Behavioral analytics is an area of data analytics that focuses on providing insight into the actions of people, usually regarding online purchasing. Behavioral analytics is used in e-commerce, gaming, social media, and other applications to identify opportunities to optimize in order to realize specific business outcomes. Behavioral analytics includes demographic and

What Is Behavioral Economics? Theories, Objectives, and Programs

What Is Behavioral Economics? Theories, Objectives, and Programs

What Is Behavioral Economics? Behavioral Economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions. Behavioral economics is often related with normative economics. It draws on psychology and economics to explore why people sometimes make irrational decisions, and why and how their behavior does not follow the