What Is Advertising Elasticity of Demand (AED)? Advertising elasticity of demand (AED) measures a market’s sensitivity to increases or decreases in advertising saturation. Advertising elasticity measures an advertising campaign’s effectiveness in generating new sales. It is calculated by dividing the percentage change in the quantity demanded by the percentage change in advertising expenditures. A positive
What Is the Advertising-To-Sales Ratio? The advertising-to-sales ratio, also known as the “A to S,” is a measurement of the effectiveness of a company’s advertising campaign. It can be used to measure the effectiveness of a specific product launch or of a broader policy, rebranding, or new direction in business. Key Takeaways The advertising-to-sales ratio
What Is an Advisor? An advisor is any person or company involved in providing financial advice for payment. Advisors may advise people about investing and investments. Or they may actually invest capital for investors. Registered investment advisors (RIA) and investment advisory companies (IAC) are two registered entities that investors look to for investment management. They’re
What Is an Advisor Account? An advisor account is a type of investment account where investment advisory services are included to help a client formulate and implement investment purchases and strategies. With the growth of robo advisory services, advisor accounts can include multiple levels of service and advice. Many platforms also provide a mix of
What Is an Advisor Fee? An advisor fee is a fee paid for professional advisory services on matters related to money, finances, and investments. It can be charged as a percentage of total assets or it may be associated with a broker-dealer transaction in the form of a commission. Key Takeaways Advisor fees are paid
What Is Advisory Management? The term advisory management refers to the provision of professional, personalized investment guidance. Advisory management services allow private individuals to consult with investment professionals before making changes to their portfolios. Advisory management professionals have expertise in one or more investment areas and provide guidance that is tailored to an individual’s specific
What Is Adweek? Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture. First published in 1979, Adweek is currently owned by investment company Shamrock Capital, which bought it from
What Is the Amsterdam Stock Exchange (AEX) .AS? Founded in 1602, along with the creation of the Dutch East India Company (VOC), the Amsterdam Stock Exchange is considered the oldest, still-functioning stock exchange in the world. The need for a bank grew with the prevalence of European trade and with the need to offer financiers a
What Is an Affidavit of Title? An affidavit of title is a legal document provided by the seller of a piece of property that explicitly states the status of potential legal issues involving the property or the seller. The affidavit is a sworn statement of fact that specifies the seller of a property holds the
What Is an Administrative Charge? An administrative charge is a fee charged by an insurer or other agency responsible for administering an insurance policy to cover expenses related to record-keeping and/or additional administrative costs. It is also referred to as an “administrative fee.” Key Takeaways An administrative charge or fee is an expense charged to
