What Is Mobile Marketing? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location. Mobile marketing is a way in which technology can be used
What Is a Mobile Wallet? A mobile wallet is a digital wallet that stores payment card information on a mobile device. Mobile wallets are a convenient way for a user to make in-store payments and can be used at merchants listed with the mobile wallet service provider. Key Takeaways Mobile wallets are safe apps for storing
What Is the Mode? The mode is the value that appears most frequently in a data set. A set of data may have one mode, more than one mode, or no mode at all. Other popular measures of central tendency include the mean, or the average of a set, and the median, the middle value
What Is Model Risk? Model risk is a type of risk that occurs when a financial model is used to measure quantitative information such as a firm’s market risks or value transactions, and the model fails or performs inadequately and leads to adverse outcomes for the firm. A model is a system, quantitative method, or
What Is Modified Book Value? Modified book value is a valuation metric for determining a company’s worth based on the current market value for its assets and liabilities. In other words, modified book value adjusts the value of a company’s assets and liabilities to reflect fair market value. Since assets are recorded at their original
What Is the Modified Dietz Method? The modified Dietz method is a way to measure a portfolio’s historical return that is based on a weighted calculation of its cash flow. The method takes into account the timing of cash flows and assumes that there is a constant rate of return over a specified period of
What Is a Modified Endowment Contract? A modified endowment contract (MEC) is a tax qualification of a life insurance policy whose funding exceeds federal tax law limits. The taxation structure and IRS policy classification permanently change after a life insurance policy morphs into a modified endowment contract. Permanent life insurance contracts are granted generous tax
What Is a Modified Gross Lease? A modified gross lease is a type of real estate rental agreement where the tenant pays base rent at the lease’s inception, but it takes on a proportional share of some of the other costs associated with the property as well, such as property taxes, utilities, insurance, and maintenance.
What Are Mineral Rights? Mineral rights are the ownership rights to underground resources such as fossil fuels (oil, natural gas, coal, etc.), metals and ores, and mineable rocks such as limestone and salt. In the United States, mineral rights are legally distinct from surface rights. Surface rights give the owner the right to use the
What Is a Mini-Branch? A mini-branch, also known as a convenience branch, is a special type of bank branch that offers only a limited range of services to its customers. Mini-branches are usually smaller than conventional branch locations, and they are often located in grocery or discount stores. While some mini-branches offer access to tellers
