What Is Marketing Fraud? Marketing fraud is an illegal practice that makes false or misleading promotional claims for financial gain. That includes exaggerating the qualities of a product or service in advertising, selling imitations as the genuine article, and/or hiding side effects or potential harms. The goal of marketing fraud is to contact individuals to
What Is a Marketing Mix? A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. Effective marketing touches on a broad range of areas as opposed to fixating on one message.
What Is a Marketing Plan? A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps
What Does “Market Is Up” Mean? The phrase “market is up” means the stock, bond, or commodity market, or an index representing them, currently trades higher than it did at some specific point in the past. Most of the time, financial media and individual investors refer to the stock market, saying it is up or
What Are Market Jitters? “Market jitters” is a colloquial term for an elevated state of anxiety and perceived uncertainty about the economy or a specific asset market. Market jitters can be a sign that the stock market is overdue for a pullback or correction. This can lead to a repricing of risk or further degenerate
What Is the Market-Maker Spread? The market-maker spread is the difference between the price at which a market-maker (MM) is willing to buy a security and the price at which it is willing to sell the security. The market-maker spread is effectively the bid-ask spread that market makers are willing to commit to. It is
What Is a Market-Neutral Fund? A market-neutral fund is a hedge fund that seeks a profit regardless of an upward or downward market environment, typically through the use of paired long and short positions or derivatives. These funds can potentially serve to mitigate market risk as they seek to generate positive returns in all market
What Is a Market-on-Close (MOC) Order? A market-on-close (MOC) order is a non-limit market order, which traders execute as near to the closing price as they can—either exactly at, or slightly after the market close. The purpose of a MOC order is to get the last available price of that trading day. MOC orders are
What Is a Market-On-Open Order (MOO)? A Market-On-Open (MOO) order is an order to be executed at the day’s opening price. Market-On-Open (MOO) orders can only be executed when the market opens or very shortly thereafter, but must provide the first printed price of the day. A market-on-open order may be contrasted with market-on-close (MOC)
