What Is a MAR Ratio? A MAR ratio is a measurement of returns adjusted for risk that can be used to compare the performance of commodity trading advisors, hedge funds, and trading strategies. The MAR ratio is calculated by dividing the compound annual growth rate (CAGR) of a fund or strategy since its inception by
What Is the Marriage Penalty? The term marriage penalty refers to the additional tax burden married taxpayers face compared to single filers. Even though marriage is largely a matter of the heart, there are often unavoidable federal and state tax implications for those who tie the knot. A married couple’s income may be subject to
What Is a Married Put? Married put is the name given to an options trading strategy where an investor, holding a long position in a stock, purchases an at the money put option on the same stock to protect against depreciation in the stock’s price. The benefit is that the investor can lose a small
What Is the Marriott School of Business? The Marriott School of Business offers undergraduate and graduate business degrees at Brigham Young University in Provo, Utah. The school’s Master of Business Administration (MBA) program is known for its affordability, especially for members of the Church of Jesus Christ of Latter-day Saints, who pay lower tuition and
What Is Martial Law? Martial law is the substitution of a civil government by military authorities with unlimited powers to suspend the ordinary legal protections of civilian rights. A state of martial law may be declared in response to a crisis or imposed during a coup. In times of disaster or civil unrest, a declaration
What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant
What Is Marketing Fraud? Marketing fraud is an illegal practice that makes false or misleading promotional claims for financial gain. That includes exaggerating the qualities of a product or service in advertising, selling imitations as the genuine article, and/or hiding side effects or potential harms. The goal of marketing fraud is to contact individuals to
What Is a Marketing Mix? A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. Effective marketing touches on a broad range of areas as opposed to fixating on one message.
What Is a Marketing Plan? A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps
