What Is Drip Marketing? Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeated exposure to its recipients of the goods and services that are advertised. Drip marketing may entail
What Is Drip Pricing? Drip pricing is a pricing technique where only part of an item’s price is advertised, with the total amount revealed at the end of the buying process. Drip pricing may initially withhold mandatory fees, such as local hotel taxes, booking fees, or resort fees, or may not include add-ons that are
What Is a Driver? A driver is a factor that has a material effect on the activity of another entity. Drivers affect change in their targets and occur at many levels of the economy and stock market. Macro drivers cause changes at the overall market level. Micro drivers cause change at the company level. Key
What Is a Drop-Dead Fee? A drop-dead fee is a fee paid by a borrower to a lender when a transaction, usually an acquisition, financed by the latter falls through. The term is of British origin and is mainly applied in the United Kingdom. Key Takeaways A drop-dead fee is a fee paid by a
What Is a Drop Lock? A drop lock is an arrangement whereby the interest rate on a floating-rate note or preferred stock becomes fixed if it falls to a specified level. Above that level the rate floats based on a benchmark market rate, typically with a semiannual reset. In other words, drop lock bonds marry
What Is a Drug? A drug, or pharmaceutical, is a substance used to prevent or cure a disease or ailment or to alleviate its symptoms. In the U.S., some drugs are available over-the-counter while others can be purchased only with a doctor’s prescription. Drugs can be taken orally, via a skin patch, by injection, or
What Is a Dry Bulk Commodity? A dry bulk commodity is a raw material that is shipped in large unpackaged parcels. Dry bulk consists of mostly unprocessed materials that are destined to be used in the global manufacturing and production process. The commodities, which can include grain, metal, and energy materials, are transported long distances
What Is a Dry Closing? A dry closing is a type of real estate closing in which the entire closing requirements are fulfilled except for the disbursement of funds. A real estate closing is the completion of a transaction involving the sale or exchange of real estate. In a dry closing, all involved parties agree
A dry hole is a business venture that ends up being a loss. The buzz word “dry hole” was originally used in oil exploration to describe a well where no significant reserves of oil were found. This term is now often used to describe any fruitless commercial initiative. Breaking Down Dry Hole Newer businesses often
