What Is Direct to Consumer Advertising (DTC Advertising)? Direct to consumer advertising (DTC advertising) is marketing that is aimed toward consumers when access to a product may require an intermediary. Direct to consumer (or D2C) advertising may utilize print, social media, TV, radio, and other forms of media with the goal of informing a customer
What Is a Direct Transfer? A direct transfer is typically a transfer of assets from one type of retirement plan or account to another, which is facilitated by the two financial institutions involved in the transfer. A direct transfer is usually done when an employee has left their job and transfers the money within their
What Is a Direct Writer? A direct writer is an insurance agent that only issues policies from a specific company. A direct writer, also called a captive agent, is tied to one provider, meaning that it is restricted in what products it can sell clients and is unable to shop around to secure them the
What Is a Developed Economy? A developed economy is typically characteristic of a developed country with a relatively high level of economic growth and security. Standard criteria for evaluating a country’s level of development are income per capita or per capita gross domestic product, the level of industrialization, the general standard of living, and the amount of
What Is Development Economics? Development economics is a branch of economics that focuses on improving fiscal, economic, and social conditions in developing countries. Development economics considers factors such as health, education, working conditions, domestic and international policies, and market conditions with a focus on improving conditions in the world’s poorest countries. The field also examines both macroeconomic
What Is a Development Well? A development well is drilled in a proven producing area for the production of oil or gas. It stands in contrast to an exploratory well, which is one that is initially drilled to find oil or gas in an unproven area. As a result, dry or unsuccessful development wells are
What Is Devolvement? Devolvement refers to a situation when a security or debt issue is undersubscribed, forcing an underwriting investment bank to purchase unsold shares during the offering. In the underwriting process, an investment bank will help to raise capital for the issuing companies. The bank may include making a commitment to the company to sell all shares
What Is Dually Employed With Kids (DEWKS)? Dually employed with kids (DEWKS) refers to a household in which there are children and both partners earn an income. DEWKS families are marketing targets for toys, children’s clothes, breakfast cereals, and other goods and services that pertain to children. DEWKS can be contrasted with households that are
What Is a Diagonal Spread? A diagonal spread is a modified calendar spread involving different strike prices. It is an options strategy established by simultaneously entering into a long and short position in two options of the same type—two call options or two put options—but with different strike prices and different expiration dates. This strategy
What Is Dialing and Smiling? Dialing and smiling is a telemarketing technique in which unsolicited calls are made to prospective customers for a product or service. It is a slang term for cold-calling. By either name, the practice has acquired a negative connotation. In the investing industry, dialing and smiling tactics are generally associated with high-pressure
