What Is Click Fraud? Click fraud is the act of illegally clicking on pay-per-click (PPC) ads to increase site revenue or to exhaust a company’s advertising budget. Click fraud is different from invalid clicks (those that are repeated or made by the ad’s host/publisher) in that it is intentional, malicious, and has no potential for
What Is the Click-Through Rate (CTR)? In online advertising, the click-through rate (CTR) is the percentage of individuals viewing a web page who view and then click on a specific advertisement that appears on that page. Click-through rates measure how successful an ad has been in capturing users’ attention. The higher the click-through rate, the
What Is a Client Base? A client base is a company’s primary source of business and revenue. A client base consists of the current customers paying for the products, or services. A client base can be identified or defined in many ways depending on the type of industry. Existing clients may also be the first
What Is Client Facing? A client-facing role is one that entails direct interaction or communication with a customer, sometimes in-person. Client-facing functions are important and are used to understand the client’s needs or to solve problems a computer or automated software would have too much difficulty doing. Client-facing positions are sometimes referred to as the
Clifford Trusts allowed someone to grant income-producing assets to another for no less than 10 years. The grantor could then take the assets back after the trust expired, thus avoiding paying taxes on the income produced by the assets. Key Takeaways Clifford Trusts were used by the wealthy to avoid paying taxes on income produced
What Is Climate Finance? The term climate finance has both broad and narrow uses. In its broad sense, it refers to an enterprise that uses financial institutions or technologies to advance the cause of environmental sustainability, such as by developing or deploying new solar panels or other renewable energy sources. In its narrow usage, climate
What Is a Climax? A climax occurs at the end of a bull or bear market cycle and is characterized by escalated trading volume and sharp price movements. Climaxes are usually preceded by extreme sentiment readings, either excessive euphoria at market peaks, or excessive pessimism at market bottoms. Key Takeaways A climax occurs at the
Clinical Trials: An Overview Clinical trials are scientific studies of the safety and efficacy of a new medical drug or other treatment, conducted on human volunteers. In the U.S., the results of the studies are a key component of a pharmaceutical or biotechnology company’s application for approval from the Food and Drug Administration (FDA) to introduce
What Is Clinton Bond? A Clinton bond is a slang term for a debt investment that is said to have no principal, no interest and no maturity value. It is a derogatory reference to President Bill Clinton’s interest-rate policies that had bondholders lose billions of dollars early during his presidency. Key Takeaways Clinton bond is a
What is a Cliquet? A cliquet, also called a “ratchet option,” is a series of at-the-money (ATM) options, either puts or calls, where each successive option becomes active when the previous one expires. Key Takeaways A cliquet, also called a “ratchet option,” is a series of at-the-money (ATM) options, either puts or calls, where each
