How Business-to-Shopper Product sales Works, 5 Varieties and Examples
What Is Business-to-Consumer (B2C)? The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. B2C became immensely popular during the dotcom boom of