What Is Recency, Frequency, Monetary Value (RFM) in Promoting?

What Is Recency, Frequency, Monetary Value (RFM) in Promoting?

What Is Recency, Frequency, Monetary Value (RFM)? Recency, frequency, monetary value (RFM) is a model used in marketing analysis that segments a company’s consumer base by their purchasing patterns or habits. In particular, it evaluates customers’ recency (how long ago they made a purchase), frequency (how often they make purchases), and monetary value (how much money

Registered Investment Information (RIA) Definition

Registered Investment Information (RIA) Definition

What Is a Registered Investment Advisor (RIA)? A registered investment advisor (RIA) is a firm that advises clients on securities investments and may manage their investment portfolios. RIAs are registered with either the U.S. Securities and Exchange Commission (SEC) or state securities administrators. RIAs have fiduciary obligations to their clients, meaning that they have a

Ricardo-Barro Affect Definition

Ricardo-Barro Affect Definition

What Is the Ricardo-Barro Effect? The Ricardo-Barro effect, also known as Ricardian equivalence, is an economic theory that suggests that when a government tries to stimulate an economy by increasing debt-financed government spending, demand remains unchanged, because the public increases their saving to pay for expected future tax increases that will be used to pay