What Is Recency, Frequency, Monetary Value (RFM) in Promoting?
What Is Recency, Frequency, Monetary Value (RFM)? Recency, frequency, monetary value (RFM) is a model used in marketing analysis that segments a company’s consumer base by their purchasing patterns or habits. In particular, it evaluates customers’ recency (how long ago they made a purchase), frequency (how often they make purchases), and monetary value (how much money