Brand Piracy Definition

Brand Piracy Definition

What Is Brand Piracy? Brand piracy occurs when a product features a name or logo similar to another well-known brand or product. It is common among products that are easily replicated, and consumers will often mistake a counterfeit product for the original brand name. Brand piracy occurs because companies attempt to take market share from their more popular competitors. Brand

Breakage Definition

Breakage Definition

What Is Breakage? Breakage is a term used to describe revenue gained by retailers through unredeemed gift cards or other prepaid services that are never claimed. In these cases, the company pockets the money paid for these items, without actually providing the service or item for which the customer initially paid. Although nearly all of

Breakdown Definition

Breakdown Definition

What Is a Breakdown? A breakdown is a downward move in a security’s price, usually through an identified level of support, that portends further declines. A breakdown commonly occurs on heavy volume and the subsequent move lower tends to be quick in duration and severe in magnitude. Key Takeaways A breakdown is a downward move